| 
Incidence in Population
- Proportion of Canadian population: 5 per cent
- Proportion of Gen Xers: 14 per cent
Other Demographics
- Mostly mirror the general population
Fundamental Motivations
Social Justice and Experience-seeking
Key Values
- Adaptability
- Concern for the less fortunate
- Concern for the environment
- Respect for education
- Contempt for traditional authorities
- Hedonism
Words to Live By
- There is no being, only becoming
- Everything changed in Seattle
- No justice, no peace
|
Icons
- Singer Sarah McLachlan
- Author Naomi Klein
- Singer/activist Jello Biafra
- Rap-metal group Rage Against the Machine
- Author/activist John Zerzan
- Actress Sarah Michelle Gellar
- Dead Prez
Money Orientation
Making it:
I'd never do work I didn't believe in.
Spending it:
When I must consume at all, I consume with conscience.
Saving it:
I'm not saving much now, but when I do I'll call the shots.
Stealing it:
No, thanks.
Giving it away:
Environmental and social causes.
| |
