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Incidence in Population
- Proportion of Canadian population: 6 per cent
- Proportion of Elders: 25 per cent
Other Demographics
- Mostly mirror the general population
Fundamental Motivations
Personal Autonomy and Experience-seeking
Key Values
- Control of Destiny
- Global World-view
- Respect for Education
- Desire for Innovation
- Community Involvement
Words to Live By
- The world is my oyster
- Take time to smell the roses
- Think globally, act locally
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Icons
- Author Pierre Berton
- Maurice Strong
- Columnist Dalton Camp
- Author John Kenneth Galbraith
- Jeanne Sauvé

Money Orientation
Making it:
My job is more than just a paycheque, but I in turn am more than just a worker.
Spending it:
Do I need it? Will it really make me happy?
Saving it:
A little risk can go a long way.
Giving it away:
Medical, educational and religious causes: body, mind, spirit.
Stealing it:
If you don't like the system, don't cheat it; change it.
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